Case Study

Fast-paced marketing translations

Our client has a substantial need for fast translations and carefully selected Diskusija to match their quality requirements and provide professional content for the Lithuanian market.

Project summary

Client type:
official representative of international corporation for the Baltic States. Product type: 3rd-party logistics specialised in serving direct selling companies working with food, food supplements and cosmetics, as well as supportive materials. 

Scope, duration:
approx. 2 million words since 2013

Languages pairs:
mainly English into Lithuanian and Russian into Lithuanian

Goals achieved:
creation of a professional team of linguists to deliver top quality content; the client’s preferred style and terminology is identified, and accurately and consistently conveyed throughout all materials.

Introduction

Our client struggled to produce appealing translations for the Lithuanian market. Their in-country content validator reported poor quality and consistency issues, and thus spent valuable time on file correction. They needed their daily content handled by a professional language partner. 

Challenges

- Fixing previous translations delivered by another provider that did not deliver the quality our client needed.

- Identifying terminology and maintaining consistency throughout all documents.

- Performing translation at a fast pace on a daily basis.

Solution

The team of linguists was selected and tested. Our client has a local Lithuanian language validator, who checks all the product labels and marketing materials. The validator was happy with our translations and specifically chose Diskusija to handle all their marketing materials into Lithuanian. We fixed the terminology and inconsistency issues left by the previous provider and ensured the fluency, accuracy and quality they needed. Prompt communication and fast delivery of translated and edited documents allows the client to prepare the files for timely printing and online publishing.

Results

Since 2013, we have continued to deliver quality content on a daily basis to our client for the Lithuanian market. Over the years, we have built a thorough understanding of their needs, which has paved the way for very successful collaboration.